An intercept survey using quota sampling design investigated awareness of eight outdoor advertisements among 332 Hong Kong pedestrians aged 15 and above. Awareness of outdoor posters ranged from 19 percent to 50 percent, with an average of 35 percent. Advertising awareness did not differ by sex, age, or educational level. The message response involvement theory was adopted as the theoretical fr...

INTRODUCTION Alcohol is the leading cause of death and disability globally among males aged 15–24 in all regions except the Eastern Mediterranean and females aged 15–24 in the wealthy nations and the Americas; much of this burden is from injury. Excessive alcohol use is the leading drug problem among young people in the USA, and the leading causes of alcohol-related deaths among young people in...

Conclusions: The effects of new outdoor tobacco advertising restrictions vary by location and population density. InMissouri andNewYork, outdoor tobacco advertising would still be permitted in many locations if such advertising was prohibited in a 1000-foot buffer zone around schools and playgrounds. Much smaller buffer zones of 350 feet may result in almost no reduction of outdoor advertising ...

Word Count: 191 Word Count: 3367 Pages: 16 Tables: 4 Abstract BACKGROUND: Recent research has shown that neighborhood characteristics are associated with obesity prevalence. While food advertising in periodicals and television has been linked to overweight and obesity, it is unknown whether outdoor advertising is related to obesity. METHODS: To test the association between outdoor food advertis...

OBJECTIVES Our study sought to examine associations between the content of outdoor advertising and neighborhood ethnic/racial and socioeconomic composition to see whether particular communities disproportionately host harmful content. METHODS We constructed a spatial database of photographs taken from June 2012 until December 2012 in 7 identically zoned communities in Los Angeles, California,...

BACKGROUND Recent research has shown that neighborhood characteristics are associated with obesity prevalence. While food advertising in periodicals and television has been linked to overweight and obesity, it is unknown whether outdoor advertising is related to obesity. METHODS To test the association between outdoor food advertising and obesity, we analyzed telephone survey data on adults, ...

This study investigated correlates of outdoor advertising panel density in predominantly African American neighborhoods in New York City. Research shows that black neighborhoods have more outdoor advertising space than white neighborhoods, and these spaces disproportionately market alcohol and tobacco advertisements. Thus, understanding the factors associated with outdoor advertising panel dens...

A survey reveals four primary reasons why businesses use billboard advertising: visibility, media efficiency, local presence, and tangible response. Insights on the relative importance of these factors are provided by retail-gravity models and selective-perception theory, along with recency planning in media strategy. The study also identifies eight executional factors that are associated with ...